In the modern age of digital advertising platforms, it is easy to get the impression that traditional mainstream media doesn’t matter any more. After all, the digital advertising platforms tend to be very cost-effective, and they make very high degrees of ad customization possible. With such digital advertising platforms in place, who could possibly need the traditional mainstream media?
As it turns out though, the traditional mainstream media is still relevant, as a platform on which ads can be run. The main advantage that traditional mainstream media has is in terms of its wide reach: that is, the huge numbers of people it can reach simultaneously. Granted, the modern digital media can reach many people as well: but its weakness is in the fact that it doesn’t reach all those people simultaneously. That is why we even see e-commerce websites opting to run their ads on traditional mainstream media channels. Indeed, even an advertiser trying to create publicity for, say, the Corrlinks inmate email system may be inclined to advertise on traditional mainstream media channels. And that is in spite of the fact that the service being advertised in that case would be one that is primarily Internet-based.
You can get further compelling reasons on why it makes sense to advertise through traditional mainstream media from academic publications in the field of advertising. Thus, for instance, if you go to the website of the Harvard business school, specifically to the repository for academic publications, you are likely to find a good number of publications in support of the view that it still makes some sense to advertise in traditional mainstream media channels.