Why it Still Makes Sense to Advertise Through the Traditional Mainstream Media

In the modern age of digital advertising platforms, it is easy to get the impression that traditional mainstream media doesn’t matter any more. After all, the digital advertising platforms tend to be very cost-effective, and they make very high degrees of ad customization possible. With such digital advertising platforms in place, who could possibly need the traditional mainstream media?

As it turns out though, the traditional mainstream media is still relevant, as a platform on which ads can be run. The main advantage that traditional mainstream media has is in terms of its wide reach: that is, the huge numbers of people it can reach simultaneously. Granted, the modern digital media can reach many people as well: but its weakness is in the fact that it doesn’t reach all those people simultaneously. That is why we even see e-commerce websites opting to run their ads on traditional mainstream media channels. Indeed, even an advertiser trying to create publicity for, say, the Corrlinks inmate email system may be inclined to advertise on traditional mainstream media channels. And that is in spite of the fact that the service being advertised in that case would be one that is primarily Internet-based.

You can get further compelling reasons on why it makes sense to advertise through traditional mainstream media from academic publications in the field of advertising. Thus, for instance, if you go to the website of the Harvard business school, specifically to the repository for academic publications, you are likely to find a good number of publications in support of the view that it still makes some sense to advertise in traditional mainstream media channels.

How to Tell Whether an Advertisement Has Been Effective

As a marketer who is running an advertising campaign, one of the key tasks that you are likely to have to tackle is that of telling whether or not any given advertisement (in the campaign) has been effective. It turns out that there are two dependable ways in which you can tell whether or not an advertisement has been effective.

The first way in which you can tell whether an advertisement has been effective is by carrying out a survey, where you just seek to establish from people whether they have noticed the advertisement in question. If an advertisement is not even being noticed, then you have a reason to doubt its effectiveness.

The second way in which you can tell whether an advertisement has been effective is by checking on your sales and revenues, to establish whether they have gone up as a consequence of the advertisement. This is actually the ultimate way to tell whether or not an advertisement has been effective: keeping in mind that, when all is said and done, people only invest in adverts in a bid to increase their sales and their revenues.

Should you find that, indeed, the sales revenues have gone up as a result of the ad, you can then take the analysis further: and try to understand whether the increase in revenues is commensurate with the investment made in the advertisements. This is all about looking at the business fundamentals: where you have to ensure that every investment brings about a sizeable return. And as many of the successful businesspeople who make it to the Forbes list will tell you, it is only by consistently and unwaveringly looking at business fundamentals that you can eventually succeed in trade.